La Paz Products

Refreshing Modern Product Branding for the Retail Beverage Industry






Customer Information

Since 1968, La Paz Products, Inc. has been producing high quality cocktail mixes in Orange County California selling their Quickway and LaPaz Brand Professional Bar Mixes. Their number one  item is the best-selling Concentrate Sweet-Sour. The company started with only 7 mixes, while today La Paz sells over 70 different products which can be found at retailers nationwide as well as bars and restaurants.

In order to position itself as a premier drink mix in a very congested market, La Paz had to find the common thread unifying its staple bar mix Quickway with its flagship brand margarita mix. The Quickway brand needed to attract, retain and re-energize its retail marketshare. Jovani DiFatta and GrowNew Marketing developed a branding platform that distilled the essence of  the company’s multi-generational taste appeal with the new-school mood of todays racey drink trends.

Jovani’s fresh ideas hand-in-hand with his simplified creative process methods were reinforced in these artful designs for the Quickway product line. The project included logo design and core product branding in a distinctive look-and-feel campaign.

The Quickway branding developed by GrowNew Marketing remains an integral part of LaPaz’s marketing campaign. As of this writing the results can be seen at nearly every known retail beverage chain and behind the bar at top 100 restaurant establishments everywhere.

  • Core Product Branding
  • Hands-on Logo Design
  • Advertising
  • Packaging Design
  • Brand Awareness
  • Brand Positioning
  • Point Of Puchase display


Case studies